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Get your press release read by editors. For starters:

1. Write a strong headline.

2. Keep it short.

3. Follow up.

4. Use statistics.

5. Proofread.

 

Tips for interacting with the media ...

Tip #1: Get your point across in 20 seconds or less.

Tip #2: Refrain from using too much jargon.

Tip #3: Too many abbreviations in one message may cause confusion.

Tip #4: Look an interviewer or reporter in the eye to keep his/her attention.

Tip #5: Nothing is "off the record."

 

Press

 

In the Words Consulting lists Top 11 buzzwords of 2011

Chicago, IL – December 20, 2011– As 2011 closes and 2012 opens, In the Words Consulting lists the buzzwords of the year.  

  1. Winning
  2. Occupy
  3. Swagger
  4. Man- as a prefix (man-child, man-law, man-age)
  5. Effective
  6. Creative
  7. Trending
  8. Going Green
  9. Gay
  10. Facebook me
  11. Lockout

 

“These are just some of the most popular buzzwords used in 2011, and we’ll see some carryover into 2012,” says Tameka Washington, IWC Founder and Editor. “Please just don’t overuse them. I can’t possibly be the only person that is so tired and over the word swagger. Seriously, get a thesaurus!”

IWC clients include editors, publishers and small businesses including publications such as USA Weekend magazine and CMA Today. IWC helps communicate ideas in the most effective and appropriate format from news articles and brochures to web content and training manuals. 

Tameka Washington, the talented and versatile personality behind In The Words Consulting, is a 12-year writing and editing professional. Her team consults with businesses to develop, edit, and proofread a variety of communication tools including articles, brochures, books, web pages as well as develop training and executive communications.  Washington began her career in entertainment media and now focuses primarily on editorial services for education, health, lifestyle and charity-based communication. 

Follow In the Words Consulting’s website, Facebook, LinkedIn and Twitter for more information and updates.

 

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